Google analytics

Marketing with the door open, part 2: A B2B marketing report framework

B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…

B2B marketing / Data

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Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.

Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity…

Data / Google analytics

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10 Content Marketing Performance Metrics

Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.

Data / Google analytics

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The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).

B2B marketing / B2B SEO

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