How Drift thinks about B2B online events: an interview with Mark Kilens
Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.
Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.
Customer experience
Being in the optimism business in 2020 feels really weird.
Maybe the answer is to change the way we think about optimism.
Customer experience / Employer Branding
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
B2B marketing / Customer experience
How do you turn downtime into a global event?
B2B marketing / Customer experience
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
B2B marketing / Customer experience
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
B2B marketing / Customer experience
Your prospects don’t believe your big claims—and they don’t care about your small ones. It’s time to start building some bridges.
Customer experience / Galvanizing stories
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