Customer experience

How Drift thinks about B2B online events: an interview with Mark Kilens

Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.

Want to feel good about working in marketing in 2020? Get real.

Being in the optimism business in 2020 feels really weird.

Maybe the answer is to change the way we think about optimism.

Understand why people should NOT buy your products

Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.

Fortnite just pulled off an incredible marketing scam

How do you turn downtime into a global event?

You don’t own your story

Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.

Using marketing to deflect time-wasters like me

Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.

The hierarchy of benefits in B2B marketing

Your prospects don’t believe your big claims—and they don’t care about your small ones. It’s time to start building some bridges.