The inevitable Web 3.0 Backlash
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…
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The Vineyard Community interview
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based…
B2B and B2C: Two nations divided by a common language
We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…
Days when you just don’t wanna.
We all have days when we just don’t want to do… anything. What if they’re actually okay?
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
You don’t own your story
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
Using marketing to deflect time-wasters like me
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
Authority always wins
You don’t want to be known for service. You want to be known for authority.
What are you actually saying?
Why does so much B2B content sound totally unlike human speech?
Buzzwords are blankets.
The first time we argued about the term ‘digital transformation’ was three, maybe four years ago. We were positioning a…
Deadlines are killing your marketing
Deadlines dictate the daily lives of every marketer—often at the cost of the things we’re really here to do. Maybe it’s time to slow down…
