Interviews
15 Web 3.0 ideas for B2B marketers
Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.
B2B marketing
Ask Leela : Changing from SurveyMonkey to Momentive
How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.
B2B marketing
How Sara Varni thinks: a chat with Twilio’s CMO
You gotta admire Twilio. They turned a pretty nichey-geeky thing (um, virtualising comms infrastructures and making them available via APIs) and turned it…
B2B marketing
How Drift thinks about B2B online events: an interview with Mark Kilens
Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.
Customer experience
Meet Martechbase: The searchable MarTech landscape.
Like everyone else who cares about MarTech, we’ve been playing close attention to Scott Brinker’s MarTech 5000 landscape over the last few years. And…
B2B marketing / Brand