Interviews

How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat

A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.

B2B marketing / Brand

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Ecosystem Marketing part 2: A conversation with Scott Brinker

No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.

Application marketing / B2B marketing

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15 Web 3.0 ideas for B2B marketers

Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.

B2B marketing

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Ask Leela : Changing from SurveyMonkey to Momentive

How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.

B2B marketing

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How Sara Varni thinks: a chat with Twilio’s CMO

Twilio is one of the hottest companies in B2B. Check out CMO Sara Varni’s insights on B2B branding, Push/Pull strategies, marketing to developers and lots…

B2B marketing

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How Drift thinks about B2B online events: an interview with Mark Kilens

Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.

Customer experience

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Meet Martechbase: The searchable MarTech landscape.

Like everyone else who cares about MarTech, we’ve been playing close attention to Scott Brinker’s MarTech 5000 landscape over the last few years. And…

B2B marketing / Brand

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