Ecosystem Marketing part 2: A conversation with Scott Brinker
No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
Interviews
15 Web 3.0 ideas for B2B marketers
Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.
Ask Leela : Changing from SurveyMonkey to Momentive
How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.
How Sara Varni thinks: a chat with Twilio’s CMO
You gotta admire Twilio. They turned a pretty nichey-geeky thing (um, virtualising comms infrastructures and making them available via APIs) and turned it…
How Drift thinks about B2B online events: an interview with Mark Kilens
Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.
Meet Martechbase: The searchable MarTech landscape.
Like everyone else who cares about MarTech, we’ve been playing close attention to Scott Brinker’s MarTech 5000 landscape over the last few years. And…
