Ecosystem Marketing part 2: A conversation with Scott Brinker

No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.

15 Web 3.0 ideas for B2B marketers

Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.

Ask Leela : Changing from SurveyMonkey to Momentive

How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.

How Sara Varni thinks: a chat with Twilio’s CMO

You gotta admire Twilio. They turned a pretty nichey-geeky thing (um, virtualising comms infrastructures and making them available via APIs) and turned it…

How Drift thinks about B2B online events: an interview with Mark Kilens

Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.

Meet Martechbase: The searchable MarTech landscape.

Like everyone else who cares about MarTech, we’ve been playing close attention to Scott Brinker’s MarTech 5000 landscape over the last few years.  And…