Sales Activation
The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one
Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…
B2B marketing
Symptoms of B2B selling sickness
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
Sales & Marketing alignment
Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.
Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity…
Data / Google analytics