KPIs

Stop your content performance KPIs from ruining your content

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come…


10 content marketing performance metrics you probably aren’t using but definitely should be

Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.


The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).


The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.


WFH#7: What we’re seeing

A quick look at some (early) data on how the pandemic has affected marketing metrics.


Why you should sessionize your content

What if you could sit on the shoulders of every prospect as they consumed your content. You kinda can.


How to create a content-powered demand generation system

Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.


How to report performance marketing metrics

Three (and a bit) steps from data to dashboards This is another post in our Content Performance series, in which we look at what B2B businesses need to make…


The galvanizing story part 3: a B2B positioning example

In the third post in the Galvanizing Story series, we look at the story created for OpenMarket—and its impact.

23. 04. 2019


The galvanizing story, part 2: The guts

What makes for a powerful galvanzing story? Five things that every compelling narrative has.

15. 04. 2019


What’s after content marketing? The galvanizing story, Part 1

Content marketing won. Now what? It’s time to re-center our marketing around big ideas. Meet the Galvanizing Story, the next (and first) big thing.

08. 04. 2019