KPIs

Resonance over reach: A conversation with Jay Acunzo

Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…

B2B marketing / Data

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Marketing with the door open, part two: A B2B marketing report framework

B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…

B2B marketing / Data

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What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.

B2B marketing

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The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…

B2B marketing

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Performance branding: Why strategy and data must work together to drive pipeline

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…

B2B marketing / Brand

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Stop your content performance KPIs from ruining your content

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come…

B2B marketing / Data

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10 Content Marketing Performance Metrics

Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.

Data / Google analytics

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The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).

B2B marketing / B2B SEO

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The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.

B2B marketing / Positioning

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WFH#7: What we’re seeing

A quick look at some (early) data on how the pandemic has affected marketing metrics.

B2B marketing / Data

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Why you should sessionize your content

What if you could sit on the shoulders of every prospect as they consumed your content. You kinda can.

B2B marketing / Data

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How to create a content-powered demand generation system

Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.

B2B marketing / Data

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