KPIs

What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.


The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…


Performance branding: Why strategy and data must work together to drive pipeline

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…


Stop your content performance KPIs from ruining your content

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come…


10 content marketing performance metrics you probably aren’t using but definitely should be

Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.


The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).


The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.


WFH#7: What we’re seeing

A quick look at some (early) data on how the pandemic has affected marketing metrics.


Why you should sessionize your content

What if you could sit on the shoulders of every prospect as they consumed your content. You kinda can.


How to create a content-powered demand generation system

Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.


How to report performance marketing metrics

Three (and a bit) steps from data to dashboards This is another post in our Content Performance series, in which we look at what B2B businesses need to make…


The galvanizing story part 3: a B2B positioning example

In the third post in the Galvanizing Story series, we look at the story created for OpenMarket—and its impact.

23. 04. 2019