Finding the ideal prospect

How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat

A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.

B2B marketing / Brand

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The universal digital marketing audit

B2B is changing. To keep up, you need a digital marketing audit – and use the findings to build your strategy for moving forward.

B2B marketing / Data

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Why an ABM foundation makes your whole marketing strategy work harder

Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’…

ABM / B2B marketing

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Why the customer is always right…but some are better than others

Looking for a competitive edge in the B2B world? It’s time to think differently about what your customers bring to the table. Here’s why.

B2B marketing

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Why you should sessionize your content

What if you could sit on the shoulders of every prospect as they consumed your content. You kinda can.

B2B marketing / Data

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Using marketing to deflect time-wasters like me

Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.

B2B marketing / Customer experience

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The art of narrowing your offer even if it hurts your soul

Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.

B2B marketing / Brand

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When bad is good: in defense of the negative

There’s a common urge to avoid saying anything negative in marketing. Here’s why that’s a really, really bad impulse to follow.

Galvanizing stories

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