Connecting with audiences

What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.


The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…


Symptoms of B2B selling sickness

Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…


Why teamwork solves the B2B SEO malaise

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.


Performance branding: Why strategy and data must work together to drive pipeline

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…


The universal digital marketing audit

Digital marketing is changing. To keep up, you need to audit what you’re already doing and use the findings to build your strategy for moving forward.


Stop the relay race: the evolution of B2B marketing and why yours isn’t working

In technology, modern customer buying outstrips vendor selling. Explore the evolution of B2B marketing – from a relay race to a rowing team – & find out…


Let’s steal from Spotify Wrapped

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of…


Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…


How to stop teaching granny to suck eggs

We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.


Let’s Steal From Mother Teresa

Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood…


Why we’re so inspired by the MNDA mission statement

We’ve read a lot of Mission Statements. Most suck. This one is pretty great.