Connecting with audiences

What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.

B2B marketing

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The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…

B2B marketing

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The symptoms of the B2B selling sickness

In B2B, Sales and Marketing don’t trust each other. A bad assumption lies at the root of this entrenched problem.

Sales & Marketing alignment

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Why teamwork solves the B2B SEO malaise

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

B2B marketing / B2B SEO

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Performance branding: Why strategy and data must work together to drive pipeline

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…

B2B marketing / Brand

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The universal digital marketing audit

B2B is changing. To keep up, you need a digital marketing audit – and use the findings to build your strategy for moving forward.

B2B marketing / Data

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Stop the relay race: The evolution of B2B marketing and why yours isn’t working

Explore the evolution of B2B marketing. From a relay race to a rowing team – find out what needs to change.

B2B marketing

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Let’s steal from Spotify Wrapped

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of…

Data

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Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…

B2B marketing / Messaging

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How to stop teaching granny to suck eggs

We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.

B2B marketing / Positioning

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Let’s Steal From Mother Teresa

A look at how warm ol’ human moments can outperform even the hardest of hard statistics.

B2B marketing / Messaging

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Why we’re so inspired by the MNDA mission statement

We’ve read a lot of Mission Statements. Most suck. This one is pretty great.

Charity / Messaging

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