What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like
What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.
Better ways to work
Recombinant innovation: Why B2B marketing collaboration is worth the effort
This is one of a series of blogs about the changing B2B Go-To-Market landscape. You can check out the others in the series at the bottom of this piece. If…
The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one
Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…
Symptoms of B2B selling sickness
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
Why an ABM foundation makes your whole marketing strategy work harder
Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’…
How to get the most out of SME interviews
Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…
The B2B generative AI design shootout: Part 3
Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. Generative AI may…
05. 10. 2023
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…
Webflow is making us better digital designers
We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content. Actually,…
Why I hate the ‘Cover the Logo’ test
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
Why marketing still needs soul: Jason Miller on punk over predictability
Jason Miller on Punk over Predictability
10 content marketing performance metrics you probably aren’t using but definitely should be
Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.
