Year: 2021
-
Blog Post
Three ‘Why’ questions you need to answer fast and well
Doug Kessler | May 4th, 2021
Too many B2B marketing teams fail to answer these three questions. You can fix that.
-
Blog Post
How to write FAQs – an FAQ for B2B
Doug Kessler | March 25th, 2021
We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.
-
Blog Post
Meaning, metrics and mojo: the 3 keys to B2B marketing today
Doug Kessler | March 16th, 2021
If we had to boil down the big challenges for any B2B marketer—to 3 words all starting with M—this would be that.
-
Blog Post
How Sara Varni thinks: a chat with Twilio’s CMO
Doug Kessler | March 2nd, 2021
You gotta admire Twilio. They turned a pretty nichey-geeky thing (um, virtualising comms infrastructures and making them available via APIs) and turned it into one of the world’s hottest B2B companies. It all started as…
-
Blog Post
The B2B Show Must Go On: online events are the new F2F
Michael Toedman | January 26th, 2021
A big part of B2B marketing is the live event—and a lot of marketing teams are really missing them. The monthly speaker lunches, quarterly offsites, and even the annual industry three-ring extravaganzas, have all been…