Year: 2021
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Blog Post
Why every marketing strategy should be a Learning Strategy
Doug Kessler | October 8th, 2021
Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let’s fix that.
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Blog Post
Why marketing still needs soul: Jason Miller on punk over predictability
Jason Miller | September 20th, 2021
Jason Miller on Punk over Predictability
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Blog Post
Ask Leela : Changing from SurveyMonkey to Momentive
Doug Kessler | September 3rd, 2021
How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.
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Blog Post
Why you should kill more content
Doug Kessler | June 29th, 2021
Marketers are supposed to finish the content they start, right? Maybe not. In fact, almost definitely not.
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Blog Post
Advancing into audio: lessons from a seasoned podcaster
Samira Conteh | June 16th, 2021
So you want to start a podcast, huh? Rambling into a mic and recording seems easy enough. How hard could it be to hold a conversation for 40 minutes? Well, though it’s a simple concept,…
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Blog Post
Three ‘Why’ questions you need to answer fast and well
Doug Kessler | May 4th, 2021
Too many B2B marketing teams fail to answer these three questions. You can fix that.
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Blog Post
How to write FAQs – an FAQ for B2B
Doug Kessler | March 25th, 2021
We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.
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Blog Post
Meaning, metrics and mojo: the 3 keys to B2B marketing today
Doug Kessler | March 16th, 2021
If we had to boil down the big challenges for any B2B marketer—to 3 words all starting with M—this would be that.
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Blog Post
How Sara Varni thinks: a chat with Twilio’s CMO
Doug Kessler | March 2nd, 2021
You gotta admire Twilio. They turned a pretty nichey-geeky thing (um, virtualising comms infrastructures and making them available via APIs) and turned it into one of the world’s hottest B2B companies. It all started as…
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Blog Post
The B2B Show Must Go On: online events are the new F2F
Michael Toedman | January 26th, 2021
A big part of B2B marketing is the live event—and a lot of marketing teams are really missing them. The monthly speaker lunches, quarterly offsites, and even the annual industry three-ring extravaganzas, have all been…