On Velocity’s Culture: airing out something that maybe we shouldn’t

If there’s anything worse than a company’s Statement of Values, it’s a marketing agency’s Statement of Values. So this is one that isn’t really one at…

How Drift thinks about B2B online events: an interview with Mark Kilens

Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.

Stop your content performance KPIs from ruining your content

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come…

Want to feel good about working in marketing in 2020? Get real.

Being in the optimism business in 2020 feels really weird.

Maybe the answer is to change the way we think about optimism.

10 content marketing performance metrics you probably aren’t using but definitely should be

Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.

The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).

WFH #10: This 2020 thing isn’t great for creativity, is it?

Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.

The Vineyard Community interview

In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based…

When a white couple helped me break and enter

A marketer’s view on why we need to always remember the individual.

Eight strategic story arcs that shape almost every B2B narrative.

Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.

How to write an anonymous business case study that doesn’t suck

Why the pursuit of public references shouldn’t bury your best stories.

The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.