On Velocity’s Culture: airing out something that maybe we shouldn’t
If there’s anything worse than a company’s Statement of Values, it’s a marketing agency’s Statement of Values. So this is one that isn’t really one at…
If there’s anything worse than a company’s Statement of Values, it’s a marketing agency’s Statement of Values. So this is one that isn’t really one at…
B2B marketing
Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.
Customer experience
Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come…
B2B marketing / Data
Being in the optimism business in 2020 feels really weird.
Maybe the answer is to change the way we think about optimism.
Customer experience / Employer Branding
Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.
Data / Google analytics
There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
B2B marketing / B2B SEO
Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.
B2B marketing / Velocity Culture
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based…
Charity / Velocity Culture
A marketer’s view on why we need to always remember the individual.
Velocity Culture
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
B2B marketing / Galvanizing stories
Why the pursuit of public references shouldn’t bury your best stories.
B2B marketing / Messaging
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
B2B marketing / Positioning
Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.
Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used.
For more detailed information on the cookies we use, please check our privacy policy.
Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
Avertising cookies help us to understand if you visited our site after seeing or clicking an online advert.
Personanlization cookies help us to provide you with a personalized browsing experience.