Year: 2020
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Blog Post
10 content marketing performance metrics you probably aren’t using but definitely should be
Duarte Martins | August 17th, 2020
Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.
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Blog Post
The Relationship Between Content Marketing and SEO? It’s Complicated.
Neil Stoneman | August 4th, 2020
There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
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Blog Post
WFH #10: This 2020 thing isn’t great for creativity, is it?
Andrew London | July 23rd, 2020
Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.
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Blog Post
The Vineyard Community interview
Joe Richards | July 14th, 2020
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based charity, The Vineyard Community, helped him get back on his feet.
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Blog Post
When a white couple helped me break and enter
James Konotey-Ahulu | July 2nd, 2020
A marketer’s view on why we need to always remember the individual.
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Blog Post
Eight strategic story arcs that shape almost every B2B narrative.
Emma Langley | June 15th, 2020
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
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Blog Post
How to write an anonymous business case study that doesn’t suck
Luke Gain | June 8th, 2020
Why the pursuit of public references shouldn’t bury your best stories.
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Blog Post
The antidote to uncertainty
Luke Gain | June 1st, 2020
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
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Blog Post
Galvanizing story part 5: Talking the… talk.
Doug Kessler | May 21st, 2020
I spoke about The Galvanizing Story at last year’s Content Marketing World. It’s kind of the Musical Video Extravaganza version of the first four blog posts on this topic (without the music and in place…
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Blog Post
WFH #9: The Adjective of the Pandemic
Doug Kessler | April 22nd, 2020
What does it say about B2B marketers that we cluster around the same phrases to express this big, hairy thing?
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Blog Post
WFH #8: Plan your emergence now
Doug Kessler | April 20th, 2020
For the last month or so, marketing has been almost 100% reactive. And rightly so. We’ve all been trying to come to terms with this ghastly thing, so we’ve all been scrambling to figure out…
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Blog Post
WFH#7: What we’re seeing
Duarte Martins | April 10th, 2020
A quick look at some (early) data on how the pandemic has affected marketing metrics.