Year: 2020
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Blog Post
On Velocity’s Culture: airing out something that maybe we shouldn’t
Doug Kessler | December 5th, 2020
If there’s anything worse than a company’s Statement of Values, it’s a marketing agency’s Statement of Values. So this is one that isn’t really one at all…
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Blog Post
How Drift thinks about B2B online events: an interview with Mark Kilens
Doug Kessler | November 30th, 2020
Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.
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Blog Post
Stop your content performance KPIs from ruining your content
Andrew London | November 17th, 2020
Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come out a bit, well, safe. Let’s talk about that.
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Blog Post
Want to feel good about working in marketing in 2020? Get real.
Jack Law | November 11th, 2020
Being in the optimism business in 2020 feels really weird.
Maybe the answer is to change the way we think about optimism.
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Blog Post
10 content marketing performance metrics you probably aren’t using but definitely should be
Duarte Martins | August 17th, 2020
Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.
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Blog Post
The Relationship Between Content Marketing and SEO? It’s Complicated.
Neil Stoneman | August 4th, 2020
There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
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Blog Post
WFH #10: This 2020 thing isn’t great for creativity, is it?
Andrew London | July 23rd, 2020
Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.
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Blog Post
The Vineyard Community interview
Joe Richards | July 14th, 2020
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based charity, The Vineyard Community, helped him get back on his feet.
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Blog Post
When a white couple helped me break and enter
James Konotey-Ahulu | July 2nd, 2020
A marketer’s view on why we need to always remember the individual.
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Blog Post
Eight strategic story arcs that shape almost every B2B narrative.
Emma Langley | June 15th, 2020
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
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Blog Post
How to write an anonymous business case study that doesn’t suck
Luke Gain | June 8th, 2020
Why the pursuit of public references shouldn’t bury your best stories.
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Blog Post
The antidote to uncertainty
Luke Gain | June 1st, 2020
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.