Year: 2020
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Blog Post
Be the idiot.
Jess Crandon | January 13th, 2020
When it comes to B2B tech marketing, acting stupid has never been so smart. And this is why.
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Blog Post
The galvanizing story part 4: the emotional core of your brand
Doug Kessler | January 6th, 2020
The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.