Year: 2020
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Blog Post
Stop your content performance KPIs from ruining your content
Andrew London | November 17th, 2020
Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come out a bit, well, safe. Let’s talk about that.
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Blog Post
Want to feel good about working in marketing in 2020? Get real.
Jack Law | November 11th, 2020
Being in the optimism business in 2020 feels really weird.
Maybe the answer is to change the way we think about optimism.
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Blog Post
10 content marketing performance metrics you probably aren’t using but definitely should be
Duarte Martins | August 17th, 2020
Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.
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Blog Post
The Relationship Between Content Marketing and SEO? It’s Complicated.
Neil Stoneman | August 4th, 2020
There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).
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Blog Post
WFH #10: This 2020 thing isn’t great for creativity, is it?
Andrew London | July 23rd, 2020
Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.
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Blog Post
The Vineyard Community interview
Joe Richards | July 14th, 2020
In his late forties Phil was at the top of the marketing industry. A few years later he was homeless, alone and sleeping on a bench. See how Richmond-based charity, The Vineyard Community, helped him get back on his feet.
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Blog Post
When a white couple helped me break and enter
James Konotey-Ahulu | July 2nd, 2020
A marketer’s view on why we need to always remember the individual.
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Blog Post
Eight strategic story arcs that shape almost every B2B narrative.
Emma Langley | June 15th, 2020
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
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Blog Post
How to write an anonymous business case study that doesn’t suck
Luke Gain | June 8th, 2020
Why the pursuit of public references shouldn’t bury your best stories.
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Blog Post
The antidote to uncertainty
Luke Gain | June 1st, 2020
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
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Blog Post
Galvanizing story part 5: Talking the… talk.
Doug Kessler | May 21st, 2020
I spoke about The Galvanizing Story at last year’s Content Marketing World. It’s kind of the Musical Video Extravaganza version of the first four blog posts on this topic (without the music and in place…
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Blog Post
WFH #9: The Adjective of the Pandemic
Doug Kessler | April 22nd, 2020
What does it say about B2B marketers that we cluster around the same phrases to express this big, hairy thing?