Year: 2020
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Blog Post
When a white couple helped me break and enter
James Konotey-Ahulu | July 2nd, 2020
A marketer’s view on why we need to always remember the individual.
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Blog Post
Eight strategic story arcs that shape almost every B2B narrative.
Emma Langley | June 15th, 2020
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
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Blog Post
How to write an anonymous business case study that doesn’t suck
Luke Gain | June 8th, 2020
Why the pursuit of public references shouldn’t bury your best stories.
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Blog Post
The antidote to uncertainty
Luke Gain | June 1st, 2020
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
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Blog Post
Galvanizing story part 5: Talking the… talk.
Doug Kessler | May 21st, 2020
I spoke about The Galvanizing Story at last year’s Content Marketing World. It’s kind of the Musical Video Extravaganza version of the first four blog posts on this topic (without the music and in place…
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Blog Post
WFH #9: The Adjective of the Pandemic
Doug Kessler | April 22nd, 2020
What does it say about B2B marketers that we cluster around the same phrases to express this big, hairy thing?
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Blog Post
WFH #8: Plan your emergence now
Doug Kessler | April 20th, 2020
For the last month or so, marketing has been almost 100% reactive. And rightly so. We’ve all been trying to come to terms with this ghastly thing, so we’ve all been scrambling to figure out…
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Blog Post
WFH#7: What we’re seeing
Duarte Martins | April 10th, 2020
A quick look at some (early) data on how the pandemic has affected marketing metrics.
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Blog Post
WFH #6: Is it okay to just do normal marketing yet?
Doug Kessler | April 2nd, 2020
Is it okay yet to just to do normal marketing and not refer to the crisis? Glad you asked…
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Blog Post
WFH #5: If only these walls could talk.
Chris Commerford | April 1st, 2020
After two weeks of working from home the importance of pointless conversations has become all too clear.
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Blog Post
WFH #4: Three principles for marketing in insane times
Doug Kessler | March 27th, 2020
Marketing in a crisis like covid-19 is a very hard thing to get right.
Here are some principles that feel important for a time like this.
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Blog Post
WFH #3: Good service in bad times
Harendra Kapur | March 25th, 2020
In moments like this, good service matters most.