Let’s steal from the New York Times

The New York Times is a firehose of innovation in craft, content, storytelling and digital strategy. In this, the latest in the ‘Let’s Steal From’ series,…

18. 12. 2018

Intuition beats best practice: An Interview with Jay Acunzo

Jay Acunzo’s new book is exceptional. We tracked him down and grilled him, about intuition, bravery and the surprising things that guide them.

10. 12. 2018

How to create performance marketing KPIs

Performance marketing KPIs are hard to come by. And that’s a crying shame. Let us show you the seven steps that lead to KPIs that make you a performance…

03. 12. 2018

Dev can help: One great example of why Martech is all about integrations

When you require progressive profiling on forms but want to avoid iFrames or using marketing automation landing pages, you get your development team to…

26. 11. 2018

Re-naming a B2B company 2: the process, shortlist and winner

In the second part of our Re-Naming a B2B Company two-parter, we drill down into the actual names, a long list… a shortlist… and the winner!

19. 11. 2018

Renaming a B2B brand 1: The lessons learned

Re-naming a B2B company is packed with interesting challenges, word-nerdy issues and all sorts of implications about what a brand and a name are really…

13. 11. 2018

What is the future of content marketing?

The future of content marketing means evolving from a production to a performance mindset. Learn to apply creative content in demand generation and ABM…

07. 11. 2018

10 Tales from 10 Years At Velocity Partners

Neil’s just celebrated his ten year anniversary at Velocity. Today, he tells us, and everybody else, the ten things that stand out from the past decade. Let…

22. 10. 2018

7 common complaints with online tracking (and why they’re bullshit)

Online tracking isn’t some dystopian, civilisation-ending tool. It’s actually (potentially) good for you. Let me explain.

15. 10. 2018

The paradox at the heart of every B2B brand

Every B2B brand is built on a contradiction. Two critical beliefs that are fundamentally opposed: #1: We must keep our brand fresh and interesting to stay…

24. 09. 2018

Let’s Steal From the Democratic Midterm Campaign Ads

[Joining Doug Kessler’s ‘Let’s Steal From’ series, where we ← yes, now it’s a we, take things from the world (internet) and scrutinize them for…

17. 09. 2018

Five transitional writing tips from a marketing novice

A couple of weeks ago, a young guy named James Coyle came to Velocity towers to get some work experience. As it turns out, James is one hell of a writer.…

10. 09. 2018