Year: 2018
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Blog Post
Managing stakeholders: an interview with Elle Woulfe
Doug Kessler | April 24th, 2018
Elle Woulfe is one of the best marketers and stakeholder managers we know. So, as a drill-down to A Stakeholder Through the Heart, we asked her how she does it. Her answers are fantastic.
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Blog Post
Are our stakeholders killing our marketing?
Doug Kessler | April 19th, 2018
This may not be the most important thing you read this week, but it links to it.
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Blog Post
Can we promote products again?
Doug Kessler | April 12th, 2018
Content marketing dogma says we must suppress our promotional messages. What if that’s wrong?
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Blog Post
What GDPR really means
Craig Beadle | March 21st, 2018
GDPR is coming. Here’s our take on what it really means for marketers.
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Blog Post
10 B2B marketing delusions
Doug Kessler | March 8th, 2018
Are we B2B marketers drinking too much of our own Kool-Aid? Here are ten delusions we keep running into…
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Blog Post
Why Google doodle
Craig Beadle | February 22nd, 2018
Here’s why Google doodle, and what content marketers can learn from them
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Blog Post
40 reasons good people make crap content
Doug Kessler | February 8th, 2018
Why do so many smart, talented people still make so much crap content? Here are 40 reasons. We’ve all done them. But still…
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Blog Post
Did Crap come true? How to fight the content marketing deluge
Doug Kessler | February 6th, 2018
Five years after publishing ‘Crap’ we ask, ‘Did the predictions come true?’ and ‘What can you do about it?’.
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Blog Post
Five years of Crap content: an anniversary of sorts
Doug Kessler | January 10th, 2018
‘Crap’ is five years old today. Here’s a look at the impact it made on us and the lessons we learned as content marketers.