Year: 2018
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Blog Post
Intuition beats best practice: An Interview with Jay Acunzo
Doug Kessler | December 10th, 2018
Jay Acunzo’s new book is exceptional. We tracked him down and grilled him, about intuition, bravery and the surprising things that guide them.
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Blog Post
How to create performance marketing KPIs
Neil Stoneman | December 3rd, 2018
Performance marketing KPIs are hard to come by. And that’s a crying shame. Let us show you the seven steps that lead to KPIs that make you a performance hero.
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Blog Post
Dev can help: One great example of why Martech is all about integrations
Dave Welch | November 26th, 2018
When you require progressive profiling on forms but want to avoid iFrames or using marketing automation landing pages, you get your development team to create a custom Wordpress plugin integration to fit your needs.
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Blog Post
Re-naming a B2B company 2: the process, shortlist and winner
Doug Kessler | November 19th, 2018
In the second part of our Re-Naming a B2B Company two-parter, we drill down into the actual names, a long list… a shortlist… and the winner!
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Blog Post
Renaming a B2B brand 1: The lessons learned
Doug Kessler | November 13th, 2018
Re-naming a B2B company is packed with interesting challenges, word-nerdy issues and all sorts of implications about what a brand and a name are really there for. Here’s a behind-the-scenes look.
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Blog Post
What is the future of content marketing?
Neil Stoneman | November 7th, 2018
The future of content marketing means evolving from a production to a performance mindset. Learn to apply creative content in demand generation and ABM campaigns.
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Blog Post
10 Tales from 10 Years At Velocity Partners
Neil Stoneman | October 22nd, 2018
Neil’s just celebrated his ten year anniversary at Velocity. Today, he tells us, and everybody else, the ten things that stand out from the past decade. Let us know if you agree with him.
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Blog Post
7 common complaints with online tracking (and why they’re bullshit)
Andrew London | October 15th, 2018
Online tracking isn’t some dystopian, civilisation-ending tool. It’s actually (potentially) good for you. Let me explain.
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Blog Post
The paradox at the heart of every B2B brand
Joe Richards | September 24th, 2018
Every B2B brand is built on a contradiction. Two critical beliefs that are fundamentally opposed: #1: We must keep our brand fresh and interesting to stay relevant. #2: We must maintain a consistent brand image…
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Blog Post
Let’s Steal From the Democratic Midterm Campaign Ads
Haley Garner | September 17th, 2018
[Joining Doug Kessler’s ‘Let’s Steal From’ series, where we ← yes, now it’s a we, take things from the world (internet) and scrutinize them for all they’re worth.] You take someone young. With a chip…
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Blog Post
Five transitional writing tips from a marketing novice
Emma Langley | September 10th, 2018
A couple of weeks ago, a young guy named James Coyle came to Velocity towers to get some work experience. As it turns out, James is one hell of a writer. This is a post…
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Blog Post
Dev can help: When content needs B2B web developers not writers
Andrew London | September 3rd, 2018
Content isn’t just about writers and designers any more. If you’re just thinking of B2B web developers as people who make websites, you’re missing out on people like Dave and his motto.