For 2012 never a better time to be in B2B technology
Three significant pieces of news suggest that the B2B technology space is going to blow up in a big way, and most p
28. 12. 2011
Velocity’s B2B content marketing research trip to Paris
To stay at the cutting edge of B2B content marketing you can’t just sit in your office. So Velocity decided to get out of London and discover how B2B…
19. 12. 2011
Highlights from Econsultancy’s social data briefing
If there are two bulls barging through the marketing tea party, they’re social media and data analytics. Econsultan
13. 12. 2011
Unethical persuasion in B2B content marketing: a call to all ‘compliance practitioners’
I finally got around to reading, “Influence: The Psychology of Persuasion” by Robert Cialdini, Ph.D. It’s a summary of the secret…
06. 12. 2011
Moneyball: Why Oakland Analytics will change our world
Every B2B marketer should watch Moneyball. It’s another sign that science will change every world. It’s time to ada
29. 11. 2011
B2B Content Marketing Agency Velocity Issues Tweet
Velocity Partners, the London-based B2B content marketing agency today announced the production and distribution of a new, self-promotional tweet on the…
27. 11. 2011
B2B content marketing: when target audiences clash
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…
23. 11. 2011
Billboard boycott – let’s start with B2B billboard ads
Having spent my entire career in marketing, I’m hardly an anti-capitalist. But there is one form of advertising that I’d happily see banned…
21. 11. 2011
The Unbearable Anxiety of Business Blogging
Blogging is an anxiety-inducing business. Business blogging even more so.
18. 11. 2011
The Marketo Revenue Rockstar Tour Review
I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it. The event was…
17. 11. 2011
Heavenly B2B Content Marketing: The Ave Maria Moment
Getting it right. How some of our clients are starting to produce content that’s just ripe for promotion from day o
14. 11. 2011
ZMOT, and what it means to B2B marketers
The way we buy things has changed fundamentally, and B2B marketers need to account for ZMOT. Here’s how you can get
10. 11. 2011
