Year: 2011
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Blog Post
For 2012 never a better time to be in B2B technology
Ryan Skinner | December 28th, 2011
Three significant pieces of news suggest that the B2B technology space is going to blow up in a big way, and most p
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Blog Post
Velocity’s B2B content marketing research trip to Paris
Doug Kessler | December 19th, 2011
To stay at the cutting edge of B2B content marketing you can’t just sit in your office. So Velocity decided to get out of London and discover how B2B content marketing works for B2B content…
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Highlights from Econsultancy’s social data briefing
Ryan Skinner | December 13th, 2011
If there are two bulls barging through the marketing tea party, they’re social media and data analytics. Econsultan
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Blog Post
Unethical persuasion in B2B content marketing: a call to all ‘compliance practitioners’
Doug Kessler | December 6th, 2011
I finally got around to reading, “Influence: The Psychology of Persuasion” by Robert Cialdini, Ph.D. It’s a summary of the secret techniques used by what he calls ‘exploiters of the weapons of automatic influence’ (‘marketers’…
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Blog Post
Moneyball: Why Oakland Analytics will change our world
Neil Stoneman | November 29th, 2011
Every B2B marketer should watch Moneyball. It’s another sign that science will change every world. It’s time to ada
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Blog Post
B2B Content Marketing Agency Velocity Issues Tweet
Doug Kessler | November 27th, 2011
Velocity Partners, the London-based B2B content marketing agency today announced the production and distribution of a new, self-promotional tweet on the popular Twitter micro-blogging and self-aggrandizement service.
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B2B content marketing: when target audiences clash
Doug Kessler | November 23rd, 2011
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for everything we do. But content marketing is different. The best content marketing tends…
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Billboard boycott – let’s start with B2B billboard ads
Doug Kessler | November 21st, 2011
Having spent my entire career in marketing, I’m hardly an anti-capitalist. But there is one form of advertising that I’d happily see banned tomorrow: billboards. The multi-billion dollar outdoor advertising industry is built on a…
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Blog Post
The Unbearable Anxiety of Business Blogging
Ryan Skinner | November 18th, 2011
Blogging is an anxiety-inducing business. Business blogging even more so.
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Blog Post
The Marketo Revenue Rockstar Tour Review
Doug Kessler | November 17th, 2011
I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it. The event was fantastic. A buzzing, interesting, challenging day…
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Blog Post
Heavenly B2B Content Marketing: The Ave Maria Moment
Neil Stoneman | November 14th, 2011
Getting it right. How some of our clients are starting to produce content that’s just ripe for promotion from day o
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Blog Post
ZMOT, and what it means to B2B marketers
Ryan Skinner | November 10th, 2011
The way we buy things has changed fundamentally, and B2B marketers need to account for ZMOT. Here’s how you can get