Year: 2007

  • Blog Post

    Why Blog in B2B? The Final Word…

    The ‘why blog?’ question still rages in B2B – and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B space is because – if it’s done properly – it’s a relationship winner…

  • Blog Post

    Usability error – won’t work, too new…

    Had to share this one. I was just doing a spot of browser testing on an old PC. Got the following error pop-up from a security app deep in the system…

  • Blog Post

    LinkedIn: Facebook for ugly people?

    Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new company, I’ve been re-visiting old contacts and trying to create new ones as part of the process of finding Velocity-shaped holes…

  • Blog Post

    How NOT to sell yourself online

    I was just uploading some images to our Flickr stream when I caught sight of the one of the most useless, intrusive banners of all time…

  • Blog Post

    Sites we like: Flickr Tag Browser

    Normally the idea of an unconventional navigation scheme makes my skin crawl, but this is outstanding because it’s so slick and central to the tool…

  • Blog Post

    Why Web Usability Matters

    You know the scene. You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Across the table someone shouts: ‘No! It’s gotta feel sharp!’

  • Blog Post

    Birth of a B2B Technology Marketing Agency

    Velocity reinvents itself as “the B2B technology marketing agency for the Interweb era”…

  • Blog Post

    Your 2008 marketing plan: the B2B Svenn Diagram dilemma

    Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint…

  • Blog Post

    Big Eat: Pay-per-click as haiku

    In literature, there are novels, short stories, poems and — the ultimate distillation of emotion and idea — haiku. Three lines. Seventeen syllables. In marketing, there are white papers, brochures, data sheets and… the pay-per-click ad.

  • Blog Post

    Widgety Goodness: Widgets and Social Media – WTF?!

    Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets…

  • Blog Post

    12 Days Later: SEO Velocity Style – Get Results Quick!

    Yes, we’re a living lab, practising what we preach and telling you all about it. 12 days ago I blogged about our (re)birth as a presence on Google. Today, we’re #2 on our key term ‘B2B technology marketing agency’ on Google.com (that’s right .com!). Here’s what happened in the interim…

  • Blog Post

    The Rise of Clean Technology

    According to the The National Venture Capital Association (US), Clean Technology is the hottest thing on Sand Hill Road. During the first three quarters of 2007, VCs poured $2.6 billion into clean tech startups, compared to $1.8 billion for all of 2006, and a mere $533 million in 2005…