Year: 2007
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Blog Post
Why Blog in B2B? The Final Word…
Roger Warner | December 23rd, 2007
The ‘why blog?’ question still rages in B2B – and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B space is because – if it’s done properly – it’s a relationship winner…
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Blog Post
Usability error – won’t work, too new…
Roger Warner | December 21st, 2007
Had to share this one. I was just doing a spot of browser testing on an old PC. Got the following error pop-up from a security app deep in the system…
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Blog Post
LinkedIn: Facebook for ugly people?
Stan Woods | December 19th, 2007
Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new company, I’ve been re-visiting old contacts and trying to create new ones as part of the process of finding Velocity-shaped holes…
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Blog Post
How NOT to sell yourself online
Roger Warner | December 13th, 2007
I was just uploading some images to our Flickr stream when I caught sight of the one of the most useless, intrusive banners of all time…
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Blog Post
Sites we like: Flickr Tag Browser
Roger Warner | December 12th, 2007
Normally the idea of an unconventional navigation scheme makes my skin crawl, but this is outstanding because it’s so slick and central to the tool…
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Blog Post
Why Web Usability Matters
Roger Warner | December 11th, 2007
You know the scene. You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Across the table someone shouts: ‘No! It’s gotta feel sharp!’
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Blog Post
Birth of a B2B Technology Marketing Agency
Roger Warner | December 8th, 2007
Velocity reinvents itself as “the B2B technology marketing agency for the Interweb era”…
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Blog Post
Your 2008 marketing plan: the B2B Svenn Diagram dilemma
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint…
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Blog Post
Big Eat: Pay-per-click as haiku
Doug Kessler | December 7th, 2007
In literature, there are novels, short stories, poems and — the ultimate distillation of emotion and idea — haiku. Three lines. Seventeen syllables. In marketing, there are white papers, brochures, data sheets and… the pay-per-click ad.
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Blog Post
Widgety Goodness: Widgets and Social Media – WTF?!
Roger Warner | December 6th, 2007
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets…
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Blog Post
12 Days Later: SEO Velocity Style – Get Results Quick!
Roger Warner | December 5th, 2007
Yes, we’re a living lab, practising what we preach and telling you all about it. 12 days ago I blogged about our (re)birth as a presence on Google. Today, we’re #2 on our key term ‘B2B technology marketing agency’ on Google.com (that’s right .com!). Here’s what happened in the interim…
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Blog Post
The Rise of Clean Technology
Doug Kessler | December 2nd, 2007
According to the The National Venture Capital Association (US), Clean Technology is the hottest thing on Sand Hill Road. During the first three quarters of 2007, VCs poured $2.6 billion into clean tech startups, compared to $1.8 billion for all of 2006, and a mere $533 million in 2005…