B2B eBooks, Slideshares & Prezis
‘Snackable’ stuff is fine as far as it goes (generally not very far). But the heart of any B2B content program is likely to be the chunky pieces.
The eBooks that capture a ‘why you should care about X’ argument. The slideshare rants that make an impassioned plea for change. The cool Prezi that swoops you through a story, click by click.
Great B2B content grabs you by the earlobes and doesn’t let go till it’s had its wicked way with you. Here are some we prepared earlier:
Here's to your road heroes
Content about mobile workforce management tends to write about mobile workers as units of production. This piece talks about them as people – the people who actually take your business to your customers.
The Big Big Data Workbook
A hardworking, deep dive into how to make Big Data projects a success. With exercises and stuff to fill out and other stuff to actually act on.
Three ways that silicone is killing your quality ebook
Silicone contamination can cost an automotive manufacturer as much as £6,300 per minute in assembly line disruption, which means the engineers take identifying contaminant risks as seriously as possible. This direct mail kit for Kimberly-Clark Professional included a guide, prevention checklist series and podcast to ensure engineers could identify risks at all stages of their process.
Keeping an eye on helping hand health ebook
Hygiene and safety are the cornerstones of the food processing industry, and it all starts with the worker’s hands. From preventative measures to the grim realities of getting it wrong, creating a mini-guide series for Kimberly-Clark Professional allowed us to explore the many components of hand health & safety.