Tag: web-marketing

  • Blog Post

    Native advertising: trust for sale

    Why native advertising is a dangerous path for publishers and a window of opportunity for marketers.

  • Blog Post

    Nine companies B2B marketers should know about

    You’re a marketer, we’re marketers. It’s good to share the things we like. Here are nine companies you ought to know about. They all help marketers make more money for their companies; they’re all great…

  • Blog Post

    How to write FAQs – an FAQ for B2B

    We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.

  • Blog Post

    An Agile Approach to Digital Marketing

    How many times have marketing projects stranded, or launched late (and lame) because life intervened after the project’s execution? Many marketing projects would benefit from a concept borrowed from web development: Agile project management.

  • Blog Post

    12 Lessons from the Manifesto Campaign – Project Open Kimono 13

    We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to market. There’s some yadda-yadda to…

  • Blog Post

    On first impressions and landing pages

    [This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk…

  • Blog Post

    First Impressions: On landing pages and landing in general

    I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk first…

  • Blog Post

    A Long-Ass Landing Page goes live

    Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew). We’re students of landing pages and, when there’s a lot to say, we like…

  • Blog Post

    Post-Digital Marketing: The Rise of Meatspace

    Marketing is entering the post-digital era.  It’s not that digital is going away, just that it’s being dissolved into everything we do.  This means we can also stop the digital myopia and start thinking about…

  • Blog Post

    A nice bit of visual B2B personalisation

    LinkedIn just sent me a nice piece of highly personalized B2B email. I’ve never seen ‘visual persoanlization’ in an out-bound email before but it’s pretty compelling to see the faces of so many friends and…

  • Blog Post

    B2B Marketing Agency campaign in a scribble

    We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.

  • Blog Post

    B2B Analytics, old school

    Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time for the Velocity Real-Time Segmentation Dynamics™ Report generator, developed with our partners at…