ROI and social media marketing for B2B
One of our clients is talking to us about spending budget on creating online buzz. Naturally, she’s thinking hard about how to justify what is…
19. 03. 2009
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a…
12. 03. 2009
Cross-fertilisation in social media: tweet my post and I’ll post your tweet
Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex,…
Atomizing your content: your B2B social life
Web marketing used to be all about driving traffic to your website. Now, it’s also about driving your content out into the wider web to see who trips over…
10. 03. 2009
10 Tips for Using Twitter And Email Marketing for B2B
We’re exploring how to use Twitter for B2B marketing right now (you can follow us at http://twitter.com/velocitytweets). As part of that exploration, I saw…
28. 01. 2009
