technology-marketing

An infographic with sound

We love infographics here at Velocity and are big fans of Edward Tufte and Information is Beautiful and Data Flow and stuff like that. But we just had to…

01. 06. 2010


‘Margin Killers’ eBook reaches 600 downloads

We didn’t mention this? We’ve been working with IBS, the wholesale distribution software experts, to produce a content series on the five big success…

25. 03. 2010


B2B web marketing: the platform battle

As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for…

08. 02. 2010


EPiServer uses market momentum to go public

We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the…

27. 01. 2010


B2B marketing agency Velocity powers up IBS relaunch

Velocity Partners, the B2B marketing agency for technology companies, has announced the completion of the first phase of their project to reposition IBS,…

26. 01. 2010


Our New Year’s B2B Marketing Resolutions

Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the…

08. 01. 2010


You can’t have a conversation when you use a megaphone

Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes…

29. 10. 2009


Microsoft marketing hits new low

We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them. But this one takes the cake: if you…

28. 09. 2009


Join us for a Demand Generation Webinar

Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity…

24. 09. 2009


Ghost in the machine: who should write your blog?

There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one adver

27. 08. 2009


All CIOs (or CEOs) are not the same

We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to…

13. 08. 2009


ShipServ wins First Tuesday ‘Most Promising Internet Company 2009’

We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet C

29. 04. 2009