Online PR

Atomizing your content: your B2B social life

Web marketing used to be all about driving traffic to your website. Now, it’s also about driving your content out into the wider web to see who trips over…

10. 03. 2009


Digital Velocity in eight tweets: accelerate your online engagement

B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story…

08. 03. 2009


Digital PR: Shut up and listen

A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton’s global technology practice. Traditional PR firms get a lot of stick…

19. 01. 2009


Papa’s got a brand new bag, maaan.

A bravo for emusic, one of the best music download sites out there, and some thoughts on building relevant communities in B2B. ‘Build it and expect them to…

18. 12. 2008


Five Basic Social Theories of Online PR

Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.  The central metaphor: the web is a party — work the room…

11. 12. 2008


Velocity Xmas B2B Technology Marketing Newsletter: the Gift That Keeps on Giving

That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers,…

10. 12. 2008


Velocity December Newsletter: Tech-speak, feature-talk or benefit babble?

We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a…

08. 12. 2008


Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your…

28. 11. 2008


Good Reasons to do Social Networking in a B2B Environment

How can Social Networking work in a B2B environment? Well, you can start thinking about creating more ‘social’ content as PR tools that can be used by…

08. 10. 2008


Your First (Free) Baby Steps in B2B Web Marketing

Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…

01. 05. 2008


Whose Tipping Point is it Anyway? A B2B Perspective…

There’s a great piece in this month’s Fast Company that asks if Malcolm Gladwell’s ‘Tipping Point’ is fundamentally flawed. It’s compelling stuff, but…

01. 02. 2008


B2B web marketing trends for 2008

Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms…

04. 01. 2008