Tag: Online PR

Bite me, Michael O’Leary

Photo credit: Le Scribbler I’ve never flown Ryanair before. And now I never will again. If I’d wanted to raise my blood pressure, I could have done that for free by reading the comments section…

You can have it done right, cheap, or quick. Pick two

Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these problems wouldn’t arise if we marketers explained ourselves properly.

Quick Case: when content goes social

It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.

B2B blogging for beginners

Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and your ideas for solving them….

All CIOs (or CEOs) are not the same

We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign the cheques, particularly for significant purchases. But the question implies that these people are pretty much all the same in what they do and how they think and behave. In our experience, this isn’t true.

Join us for our new Content Marketing Webinar

Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that’s what they’re doing when they crank out case studies and white papers, most of them really aren’t doing it at all. Our new webinar explains all…