Tag: Online PR

  • Blog Post

    Project Open Kimono 11: Do Twitter Auto DMs work?

    One of the experiments we’ve run as part of Project Open Kimono was to set up an automated Direct Message to everyo

  • Blog Post

    We’re Hiring: Digital Marketing Analyst

    Are you ready for the Land of Accountability? If you’re a B2B marketer with a thirst for measurement then find out why we might be your next assignment.

  • Blog Post

    B2B Marketing Analytics – Project Open Kimono Part 3

    Two weeks in and the analytics Kimono is wide open. Take a look and see what you can learn from our B2B Marketing M

  • Blog Post

    Bite me, Michael O’Leary

    Photo credit: Le Scribbler I’ve never flown Ryanair before. And now I never will again. If I’d wanted to raise my blood pressure, I could have done that for free by reading the comments section…

  • Blog Post

    You can have it done right, cheap, or quick. Pick two

    Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these problems wouldn’t arise if we marketers explained ourselves properly.

  • Blog Post

    Quick Case: when content goes social

    It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.

  • Blog Post

    B2B blogging for beginners

    Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and your ideas for solving them….

  • Blog Post

    All CIOs (or CEOs) are not the same

    We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign the cheques, particularly for significant purchases. But the question implies that these people are pretty much all the same in what they do and how they think and behave. In our experience, this isn’t true.

  • Blog Post

    Velocity announces free B2B Content Marketing Workbook

    Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content Marketing Workbook…

  • Blog Post

    Join us for our new Content Marketing Webinar

    Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that’s what they’re doing when they crank out case studies and white papers, most of them really aren’t doing it at all. Our new webinar explains all…

  • Blog Post

    Simple Steps To A User Focused Site

    We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round the corner.

  • Blog Post

    Postcreditcrunchism: marketing is the measure of all things

    The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It’s probably for the best.