Tag: mobile-marketing

  • Blog Post

    First stop in B2B mobile – the mobile email

    The low-hanging fruit of mobile marketing? Mobile-friendly emails. The eight commandments of B2B mobile emails.

  • Blog Post

    Never mind the Barack, it’s mobiThinking

    Birth of a thought leadership website

    dotMobi is a mobile Internet services company and the registry for the .mobi domain name. It’s backed by leading mobile operators, device manufacturers, and Internet players, including Microsoft and Google. Essentially, .mobi is the only domain name that tells users, ‘This site will work on your phone’.

  • Blog Post

    Don’t get lost on the mobile Web: a mobile marketing e-Book

    We just completed a new e-Book for our client dotMobi on mobile content discovery. Called ‘Don’t get lost on the mobile Web’, you can find it at www.mobithinking.com, the online resource for mobile marketers.

  • Blog Post

    The Disruptive Idea: that’s what it’s all about

    Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most powerful weapon in the marketing arsenal. And most marketers spend far too little time generating them.

  • Blog Post

    New mobile marketing eBook for small businesses

    Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free eBook is called, “Marketing your small business on the mobile Web: the guide to…

  • Blog Post

    Opt-Out: Digital Marketing’s punch in the stomach

    Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a downside that’s as painful as any upside: the dreaded Opt-Out. Here are some ideas for dealing with it…

  • Blog Post

    New eBook: Best & Worst of the Mobile Web

    mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best & Worst of the Mobile Web.

  • Blog Post

    Evel Knievel, corporate positioning & corporate message development – a new Velocity white paper

    Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…

  • Blog Post

    Evel Knievel, corporate positioning & corporate message development

    Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of Benefits gives you a better way to do corporate positioning and corporate message development. It provides a practical solution: the Bridge (or, for the Tarzan in all of us: the Vine).

  • Blog Post

    Your new content may not be as relevant as your old

    All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about. But even the best thought leaders often follow a simplistic content promotion strategy that completely ignores the idea of a sales cycle. Basically, they pump out some new content, promote it, and repeat. What they’re doing is burying the best under the newest…

  • Blog Post

    A really good newsletter

    We know we ‘big up’ Pär Almqvist, the Marketing Dude at VNL, quite a bit. But we thought you’d like to see what we consider a really, really good eNewsletter that Pär briefed in and designed (we wrote it for him).

  • Blog Post

    Microsoft’s baffling “I’m a PC” campaign

    Apple got a lot of attention with its “PC vs Mac” commericals. They were simple, funny, well-scripted and seemed to capture the essence of what Mac people love about their Macs. Clearly, they got under Microsoft’s skin, because the crack Seattle Rapid Response team has leapt into action (what, three years later?) with an expensive riposte: the “I’m a PC” campaign. The result is wrong in so many ways, I can’t summarise them all in a blog post.