marketing

On marketing myopia and metrics

Marketing myopia is a classic business challenge. But as content marketers, have we found a satisfactory answer to the big question it raises?

23. 08. 2016


Tripping my brains out at The Do Lectures

Not a very B2B thing but a super-relevant experience for anyone wanting to change anything.

21. 06. 2015


There are two types of creatives. (There. I said it.)

It’s nice to think every creative’s different. But we usually fit into one of these two buckets.

18. 11. 2014


The search for meaning in B2B marketing

This piece is an attempt to try to answer the most profound (or at least most important) question in any career.


The paradox of the Almost ‘Creative’

How the Almost Creative conducts the show without ever stealing it.

18. 06. 2014


The power of surprise in content marketing

Saying the expected is… expected. What would happen if you tried saying the unexpected? Good things. Good things.

30. 01. 2014


The Holy Trinity of Technology Marketing

The three questions you have to be able to answer (quickly) if you’re a B2B marketer. It’s pretty simple, really.


Predatory Thinking: a book review

Dave Trott book. Excellent book. Written in short sentences. Smart ideas. Recommended. Good read.

11. 07. 2013


I’ll have what she’s having is not a marketing strategy

Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions

29. 05. 2013


The Great Big Data Marketing Debate with Google and Velocity

What are marketers supposed to do with big data? Velocity and Google answer tomorrow.

13. 03. 2013


The case for controversial case studies

Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?

13. 11. 2012


B2B Marketing Masters: B2B social media for better or worse

Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B

16. 05. 2012