Not a very B2B thing but a super-relevant experience for anyone wanting to change anything.
It’s nice to think every creative’s different. But we usually fit into one of these two buckets.
How the Almost Creative conducts the show without ever stealing it.
Saying the expected is… expected. What would happen if you tried saying the unexpected? Good things. Good things.
Dave Trott book. Excellent book. Written in short sentences. Smart ideas. Recommended. Good read.
Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions
What are marketers supposed to do with big data? Velocity and Google answer tomorrow.
Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?
Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B
An effort to banish massive marketing campaign misses, by missing earlier, and more often