Our New Year’s B2B Marketing Resolutions
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the…
08. 01. 2010
lead-nurturing
Quick Case: when content goes social
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
30. 09. 2009
Why ShipServ won a 2009 CRM Market Award
Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. …
25. 08. 2009
Choose your patients carefully
The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They…
08. 06. 2009
Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story…
08. 03. 2009
Velocity Xmas B2B Technology Marketing Newsletter: the Gift That Keeps on Giving
That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers,…
10. 12. 2008
Velocity December Newsletter: Tech-speak, feature-talk or benefit babble?
We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a…
08. 12. 2008
Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR
The CEO is stalking the corridors, blood dripping from his Budget Axe — and he’s on his way to the marketing department. How will you defend your…
28. 11. 2008
