Software and automation are replacing marketers right now and the trend is growing. In short, we’re all screwed.
The native advertising defenders miss the main point: disguise is deception and tricking customers is a bad idea.
This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.
To content marketers, every problem looks like a case for content. Sometimes it just isn’t. Know when to say no.
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
Tech marketing can move very, very fast. Here are our own experiences from a fast-moving project.
As B2B marketers get serious about content marketing, they’re starting to bring together the people, processes and technologies needed to run a continuous content-generating machine. An editorial calendar is central to this new discipline and…
Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are
When it comes to structuring a B2B marketing argument, it’s hard to beat the good old ‘Problem/Solution’ structure. It’s stood the test of time for some very good reasons: It gets the target audience nodding…
‘Jumping the shark’ is one of my favourite expressions. Wikipedia tells us it means “the moment in the evolution of a television show when it begins a decline in quality that is beyond recovery. The…