Tag: innovation

  • Blog Post

    Marketing an innovator’s dilemma

    Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and what to do about it.

  • Blog Post

    Who do you want your customers to become? A book review

    A quick review of the new eBook by Michael Schrage about a big ‘Ask’: investing in creating your next customers.

  • Blog Post

    Company blog as B2B skunkworks

    How making your business’s blog into a testing ground for new ideas can drive innovation, and provide proof of conc

  • Blog Post

    LinkedIn Maps: your network visualised

    We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful, dynamic map showing all your connections…

  • Blog Post

    A nice bit of visual B2B personalisation

    LinkedIn just sent me a nice piece of highly personalized B2B email. I’ve never seen ‘visual persoanlization’ in an out-bound email before but it’s pretty compelling to see the faces of so many friends and…

  • Blog Post

    Are B2B marketers wimps? Project Open Kimono part 6

    Our recent micro-survey generated some disturbing data: B2B marketers are wimps. Not a pretty result but maybe it’s time to face up to it…

  • Blog Post

    Real women don’t sell

    Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes bras to also make outer garments. Hopefully the dresses will be designed with the logistics of bra-wearing in mind…

  • Blog Post

    ShipServ.com Goes Live: a B2B Before and After

    We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….

  • Blog Post

    Your 2008 marketing plan: the B2B Svenn Diagram dilemma

    Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint…

  • Blog Post

    Widgety Goodness: Widgets and Social Media – WTF?!

    Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets…

  • Blog Post

    What’s the freakin’ (Power)point!!??

    What’s the point of Powerpoint? A crutch to help you through an uncomfortable challenge (public speaking)? A useful visual aid to convey stories? A pain in the butt, killed to death, hackneyed, eyesore, head-f**k for boring people to death?

  • Blog Post

    Mechanical Turks & Zubka

    Could there be anything cooler on the web than Mechanical Turks? People who need stuff done post tasks. Other people do them for micro-payments using Amazon.com accounts. I’d love to hear from anyone who has…