Tag: innovation

  • Blog Post

    Who do you want your customers to become? A book review

    A quick review of the new eBook by Michael Schrage about a big ‘Ask’: investing in creating your next customers.

  • Blog Post

    Company blog as B2B skunkworks

    How making your business’s blog into a testing ground for new ideas can drive innovation, and provide proof of conc

  • Blog Post

    LinkedIn Maps: your network visualised

    We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful, dynamic map showing all your connections…

  • Blog Post

    A nice bit of visual B2B personalisation

    LinkedIn just sent me a nice piece of highly personalized B2B email. I’ve never seen ‘visual persoanlization’ in an out-bound email before but it’s pretty compelling to see the faces of so many friends and…

  • Blog Post

    Are B2B marketers wimps? Project Open Kimono part 6

    Our recent micro-survey generated some disturbing data: B2B marketers are wimps. Not a pretty result but maybe it’s time to face up to it…

  • Blog Post

    Real women don’t sell

    Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes bras to also make outer garments. Hopefully the dresses will be designed with the logistics of bra-wearing in mind…

  • Blog Post

    ShipServ.com Goes Live: a B2B Before and After

    We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….

  • Blog Post

    Your 2008 marketing plan: the B2B Svenn Diagram dilemma

    Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint…

  • Blog Post

    Widgety Goodness: Widgets and Social Media – WTF?!

    Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets…

  • Blog Post

    What’s the freakin’ (Power)point!!??

    What’s the point of Powerpoint? A crutch to help you through an uncomfortable challenge (public speaking)? A useful visual aid to convey stories? A pain in the butt, killed to death, hackneyed, eyesore, head-f**k for boring people to death?

  • Blog Post

    Mechanical Turks & Zubka

    Could there be anything cooler on the web than Mechanical Turks? People who need stuff done post tasks. Other people do them for micro-payments using Amazon.com accounts. I’d love to hear from anyone who has…

  • Blog Post

    iinovate

    iinnovate is an intelligent video blog on entrepreneurship produced by some students at Stanford. The latest post is an interview with Tim Westergren, Founder and Chief Strategy Officer of Pandora the online music recommendation service….