Tag: corporate-positioning

  • Blog Post

    The makings of a high definition brand

    How brands become brands when they think no one’s watching.

  • Blog Post

    Why you should give away the very thing you sell

    As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one objection does keep popping up that we thought would have died…

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    Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

    I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.

  • Blog Post

    The B2B Marketing Manifesto: hot off the press

    “This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto begins. It’s a lunatic rant, a…

  • Blog Post

    IBS campaign shortlisted for B2B Marketing Awards 2010

    Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.

  • Blog Post

    Join the iClan

    Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.

  • Blog Post

    London-Based B2B Agency Runs Out of Tea

    Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which recently acquired a large red teapot to support and enable its growing workforce, is now…

  • Blog Post

    Cleaning up your B2B product portfolio

    A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few sensible buckets. It can be kind of tricky and isn’t always intuitive but putting in the time to get it right is well worth it.

  • Blog Post

    Nativ gets its mojo on

    We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.

  • Blog Post

    What fashion and marketing have in common

    Here’s something I hadn’t really thought about: the analogous relationship between B2B and haute couture. In fact, fashion in general. And marketing in general.

  • Blog Post

    Why CIOs don’t belong on the board

    We did a fascinating interview with IT industry evangelist and FT.com columnist Ade McCormack yesterday (watch this space) and he shared some controversial ideas about CIOs and IT departments being ‘damaged brands’.  Made us think….

  • Blog Post

    All CIOs (or CEOs) are not the same

    We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign the cheques, particularly for significant purchases. But the question implies that these people are pretty much all the same in what they do and how they think and behave. In our experience, this isn’t true.