Tag: corporate-positioning

Why you should give away the very thing you sell

As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one objection does keep popping up that we thought would have died…

The B2B Marketing Manifesto: hot off the press

“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto begins. It’s a lunatic rant, a…

Join the iClan

Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.

London-Based B2B Agency Runs Out of Tea

Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which recently acquired a large red teapot to support and enable its growing workforce, is now…

Cleaning up your B2B product portfolio

A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few sensible buckets. It can be kind of tricky and isn’t always intuitive but putting in the time to get it right is well worth it.

Nativ gets its mojo on

We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.

What fashion and marketing have in common

Here’s something I hadn’t really thought about: the analogous relationship between B2B and haute couture. In fact, fashion in general. And marketing in general.