Harendra Kapur | March 27th, 2014
Why clients and agencies need to bitch less – and bicker more.
Angus Woods | February 1st, 2010
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these problems wouldn’t arise if we marketers explained ourselves properly.