Try to contain your excitement
Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office…
24. 05. 2010
branding
An antidote to all the hype
There’s a lot of crap talked about the power of social media and how it’s transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and…
20. 04. 2010
It’s not what you said, it’s the way you said it
The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for…
01. 04. 2010
Why clients hate marketing agency folk
I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this,…
04. 02. 2010
The Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…
24. 03. 2009
Drop-down positioning at the Royal Opera House
Check out this very funny drop-down menu from a Royal Opera House web form. Did the ROH construct this delightful
15. 12. 2008
Opt-Out: Digital Marketing’s punch in the stomach
Marketing used to be all about the upside. You fired off a message; some people responded; others didn’t. Net gain. In the digital world, there’s a…
08. 12. 2008
Evel Knievel, corporate positioning & corporate message development – a new Velocity white paper
Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…
25. 11. 2008
Evel Knievel, corporate positioning & corporate message development
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of…
Your new content may not be as relevant as your old
All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares…
18. 11. 2008
A really good newsletter
We know we ‘big up’ Pär Almqvist, the Marketing Dude at VNL, quite a bit. But we thought you’d like to see what we consider a really, really good…
13. 11. 2008
Microsoft’s baffling “I’m a PC” campaign
Apple got a lot of attention with its “PC vs Mac” commericals. They were simple, funny, well-scripted and seemed to capture the essence of what Mac people…
10. 11. 2008
