Tag: branding

  • Blog Post

    The makings of a high definition brand

    How brands become brands when they think no one’s watching.

  • Blog Post

    The case for controversial case studies

    Looking for insights from contentious sources – can you get best practice tips from a “bad” brand to follow?

  • Blog Post

    How far are we from blind software taste tests?

    So many pieces of enterprise software, so little difference. Could we start thinking branding and emotions as part

  • Blog Post

    Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

    I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.

  • Blog Post

    Real women don’t sell

    Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes bras to also make outer garments. Hopefully the dresses will be designed with the logistics of bra-wearing in mind…

  • Blog Post

    What hugging cruets and joined-up marketing have in common

    Answer: Econsultancy. Let me explain… Econsultancy have a brilliant new event called JUMP (which we helped launch a few months ago). It’s the most exclusive “online meets offline marketing” event of the year, and it…

  • Blog Post

    Join the iClan

    Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.

  • Blog Post

    Try to contain your excitement

    Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office field trip to see it, it’s actually online…

  • Blog Post

    An antidote to all the hype

    There’s a lot of crap talked about the power of social media and how it’s transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and amusing antidote to all the hype.

  • Blog Post

    It’s not what you said, it’s the way you said it

    The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the past few months and haven’t seen it,…

  • Blog Post

    Why clients hate marketing agency folk

    I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts.

  • Blog Post

    The Disruptive Idea: that’s what it’s all about

    Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most powerful weapon in the marketing arsenal. And most marketers spend far too little time generating them.