b2b

Outbrain test drive: native advertising in action

We’ve been native advertising skeptics. But we had to give it a go. Here are the results of our first experiment.

26. 08. 2014


B2B: Marketing’s developing country

If you’re looking for glamour, you came to the wrong place. Why B2B marketing isn’t for the easily impressed.

07. 05. 2014


The knowledge bubble

How tech marketers have everything to do with the tech bubble. And why more homework is all we have to stop the pop

29. 04. 2014


Kool-aid and the client/agency relationship

Why clients and agencies need to bitch less – and bicker more.

27. 03. 2014


The makings of a high definition brand

How brands become brands when they think no one’s watching.

10. 02. 2014


Why I hate the ‘2’ in ‘B2B’.

The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.

26. 09. 2013


We’re looking for a writer

Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.

28. 05. 2013


The B2B Marketing Fun Poll

We’re convinced that – even for the driest of B2B markets – successful marketing is fun marketing.

17. 01. 2013


LinkedIn for B2B Marketers 4: (finally) Some tips for Marketers

Many people tell marketers what to do with their social media engagements. Now we are going to do it too.

24. 10. 2012


The Great B2B Content Marketing Convergence

All aboard! A single doodle that summarises how everyone and their uncle is becoming a content marketer.

04. 10. 2012


B2B Marketing Masters: B2B social media for better or worse

Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B

16. 05. 2012


B2B Marketing Masters: How do you make content stand out in a busy market? [VIDEO]

Golden B2B content marketing rule: Thou shalt not be dull as dishwater! In this humorous video segment, two B2B con

10. 05. 2012