They probably taught you to keep your marketing positive. Here’s why positivity is actually a bad thing.
I went to Marketing Profs B2B Forum and you didn’t so I got the swag and all you get is this silly write-up
We’ve been native advertising skeptics. But we had to give it a go. Here are the results of our first experiment.
If you’re looking for glamour, you came to the wrong place. Why B2B marketing isn’t for the easily impressed.
How tech marketers have everything to do with the tech bubble. And why more homework is all we have to stop the pop
Why clients and agencies need to bitch less – and bicker more.
How brands become brands when they think no one’s watching.
The term ‘B2B’ has got to go. But what can possibly replace it? And who is to blame for it? Turns out, it’s me.
Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.
We’re convinced that – even for the driest of B2B markets – successful marketing is fun marketing.