Social Success: a new content site for Salesforce.com
We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and…
02. 02. 2012
b2b-technology-marketing
The A/B and Multivariate Testing Resource Map
Testing is the single best way to improve your conversion rates and turn more traffic into customers. Here’s help.
14. 09. 2011
Calnetix Power Solutions gets a dose of Velocity
The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries. Calnetix Power Solutions has invented a…
25. 06. 2010
Free B2B Hugs: 25 ways to reward your most engaged customers
Everyone’s always talking about ‘customer engagement’ and we can see why: fully engaged customers — the ones who comment on your blog posts, join your…
20. 05. 2010
The power of B2B Lead Nurturing
The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…
17. 02. 2010
B2B web marketing: the platform battle
As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for…
08. 02. 2010
EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the…
27. 01. 2010
IBS injects Velocity into turnaround
When we met them in 2009, IBS, the specialist ERP vendor, was in turnaround. They’d just finished a major restructuring to focus the entire global…
22. 01. 2010
2010 Content Marketing Trends and Predictions
Drumroll please… Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s…
Velocity shortlisted for Econsultancy Innovation Awards
Velocity was just shortlisted for an Econsultancy Innovation Award for its work with ShipServ. The recent Content Marketing and Social Media campaign is…
02. 12. 2009
B2B marketing predictions for 2010
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:, including…
06. 11. 2009
You can’t have a conversation when you use a megaphone
Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes…
29. 10. 2009
