b2b-social-media

Pinterest for B2B marketing: Velocity dives in

At Velocity, we never let a bandwagon rattle past without at least making a token effort towards hopping on board. So when Pinterest started to pick up…

10. 04. 2012


Viral videos? First have a B2B video marketing strategy

A client asked for a bit of help in putting together a video strategy for next year’s marketing plan. In writing a

08. 02. 2012


Starting with an earthquake and building to a climax

Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…

07. 02. 2012


Social Success: a new content site for Salesforce.com

We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and…

02. 02. 2012


The Unbearable Anxiety of Business Blogging

Blogging is an anxiety-inducing business. Business blogging even more so.

18. 11. 2011


Are you the bore in the corner?

When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold,…

06. 09. 2011


Five B2B marketing posts we think you’ll like

We know you like the backs of our hands. You’re a B2B marketer who’s always looking for new ideas, strategies, tactics and technologies. (See?…


Internet Marketing Strategy: a meaty new briefing for all marketers

If you’re feeling overwhelmed by all the change taking place in digital marketing – and all the blogs, eBooks, videos and research reports that try…

02. 08. 2011


12 Lessons from the Manifesto Campaign – Project Open Robe 13

We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we…

26. 05. 2011


B2B content marketing around buying triggers

There are lots of ways to build your content marketing strategy — around personas, products, organisational structure… We’d like to suggest a new way to…

10. 03. 2011


What B2B marketers can learn from Charlie Sheen

Charlie Sheen has shown himself to be a new class of braying moron: the braying moron who thinks that a sit-com character is the same thing as a human…

04. 03. 2011


Post-Digital Marketing: The Rise of Meatspace

Marketing is entering the post-digital era.  It’s not that digital is going away, just that it’s being dissolved into everything we do.  This…

23. 02. 2011