Ann Handley was in town the other week and she was good enough to swing by Velocity HQ to chat about her life in B2B content marketing and her approach to writing.
Great B2B content marketing comes from your company’s beliefs. Here’s why you should celebrate what you value, starting with ‘Why’ (as Simon Sinek says).
I just got back from Content Marketing World, our discipline’s annual pilgrimage to Cleveland, Ohio. I usually do a kind of random, listy round-up of things I took away from the show. No one person…
Velocity swallowed our arrogance and entered some awards — and won one and are finalists for others. Woo-hoo!
I’m getting pretty sick of ‘customer centric’ – the latest buzzword to pollute and distract good marketers.
In this first in a series analysing great content, we tear apart Follow The Frog, a fast, funny masterpiece.
An interview with Tim Moran, editor-in-chief of CMO.com, one of the most successful branded content plays in B2B.
What is Jon MIller up to now? Account Based Marketing automation. Which is a cool way to fish with spears.
Software and automation are replacing marketers right now and the trend is growing. In short, we’re all screwed.
A review of Jason Miller’s Welcome To The Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11