Starting with an earthquake and building to a climax
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…
07. 02. 2012
b2b-lead-generation
B2B content marketing: when target audiences clash
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…
23. 11. 2011
On first impressions and landing pages
[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you…
11. 04. 2011
First Impressions: On landing pages and landing in general
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a…
B2B content marketing around buying triggers
There are lots of ways to build your content marketing strategy — around personas, products, organisational structure… We’d like to suggest a new way to…
10. 03. 2011
B2B Marketing Agency campaign in a scribble
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all…
22. 10. 2010
The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook,…
21. 09. 2010
Ten Tips for Cross-Promoting your Content, Part II
As B2B marketing content libraries start to grow, we all need to think about how we cross-promote our content to people who have already engaged with us.
02. 08. 2010
The power of B2B Lead Nurturing
The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…
17. 02. 2010
B2B web marketing: the platform battle
As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for…
08. 02. 2010
2010 Content Marketing Trends and Predictions
Drumroll please… Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s…
22. 01. 2010
Should free B2B content hide behind a form?
The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without a…
18. 01. 2010
