B2B Agency

The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.

B2B marketing works best when there’s an alliance between marketing artists and scientists

19. 01. 2013


Stan Woods on B2B content marketing

A short, sharp interview with Velocity MD Stan Woods on the power of B2B content marketing and the value of story.

07. 10. 2012


Better B2B Video Marketing: a BrightTalk panel

Doug took part in this BrightTalk webinar on B2B marketing video. Tune in for some sound advice and a few examples.

16. 08. 2012


Velocity a finalist for Content Marketing Agency of the Year

We’re, in the local vernacular, ‘chuffed to bits’ to be a finalist for the Content Marketing Institute’s award!

15. 08. 2012


Conversations with Lucy: the trouble with virtual customer support

Lucy is a virtual customer care agent who works for my mobile operator, O2. I have spent many hours talking to Lucy

17. 02. 2012


Starting with an earthquake and building to a climax

Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…

07. 02. 2012


In case you missed these B2B marketing guest posts

We’re big believers in doing guest posts on other marketing sites. It reaches new audiences, builds backlinks and boosts our page rank and overall…

08. 07. 2011


The Shape of Play-For-Pay in B2B Marketing

What would it look like if creatives and content were rewarded only for the traffic and revenue they generated? Read on.

13. 05. 2011


Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …

06. 04. 2011


B2B Marketing Agency campaign in a scribble

We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all…

22. 10. 2010


EPiServer uses market momentum to go public

We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the…

27. 01. 2010


Lethal Generosity: a key principle of social media marketing?

According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter…

05. 11. 2009