The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.
B2B marketing works best when there’s an alliance between marketing artists and scientists
19. 01. 2013
B2B marketing works best when there’s an alliance between marketing artists and scientists
19. 01. 2013
A short, sharp interview with Velocity MD Stan Woods on the power of B2B content marketing and the value of story.
07. 10. 2012
Doug took part in this BrightTalk webinar on B2B marketing video. Tune in for some sound advice and a few examples.
16. 08. 2012
We’re, in the local vernacular, ‘chuffed to bits’ to be a finalist for the Content Marketing Institute’s award!
15. 08. 2012
Lucy is a virtual customer care agent who works for my mobile operator, O2. I have spent many hours talking to Lucy
17. 02. 2012
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…
07. 02. 2012
We’re big believers in doing guest posts on other marketing sites. It reaches new audiences, builds backlinks and boosts our page rank and overall…
08. 07. 2011
What would it look like if creatives and content were rewarded only for the traffic and revenue they generated? Read on.
13. 05. 2011
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …
06. 04. 2011
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all…
22. 10. 2010
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the…
27. 01. 2010
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter…
05. 11. 2009
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