B2B marketing works best when there’s an alliance between marketing artists and scientists
Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.
We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment. As summarised in a recent DoubleThink post, the experiment (by New York…
We just did a guest post for the excellent B2BBloggers on how we’re all becoming content brands now — and some tips for how to build a strong B2B content brand. As content marketing gains…
In B2B as in life, there’s a whole genre of pains-in-the-arse that nobody ever talks about: things that are really annoying but not quite annoying enough to actually force you to do anything about. This class of arse-pain needs a name. I hereby suggest ‘Plaque’.
I have to confess to having no real reason for this, except that it’s spring and I always think of these lines from the General Prologue of The Canterbury Tales whenever it’s April and it’s sunny.
As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go ourselves. This is our first, hand-made infographic explaining…
We’re always a bit sceptical about the jargon du jour. But one buzzword keeps cropping up and we think there might be a reason: Tacit Knowledge.
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these problems wouldn’t arise if we marketers explained ourselves properly.
Velocity Partners, the B2B marketing agency for technology companies, has announced the completion of the first phase of their project to reposition IBS, the Distribution Resource Management specialists.