B2B content marketing benchmarking

Discover

Any weak links in your martech stack will undermine your whole content marketing operation. And the longer you leave it, the worse it gets.

Our Discover process captures exactly where you are right now, including the state of your marketing automation, web analytics, CRM, data and reporting – or any subset that’s especially relevant to your situation.

We then do two things:

  • Recommend changes – that we’ll implement in the Engage phase.
  • Set targets – work with you to establish new KPIs that reflect your goals, strategies and priorities.

The output is your own Discover report full of specific actions to make your performance marketing clear, efficient, focused and accountable.

Discover > Engage > Measure > Optimize

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