Not sure why… a midlife thing?
This piece is an attempt to capture that thinking and try to answer the most profound (or at least most important) question in any career.
I hope it strikes a chord — if so, please comment below. I’d love to hear your thoughts:
Spit Out the Kool-Aid
Drinking the Kool-Aid may be the single most undermining dynamic in B2B marketing. Let’s fix that.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
A stakeholder through the heart
Great ideas aren’t enough. You need great ideas that survive the infernal/internal review process. Here’s how to actively manage your stakeholders so…