Crap: the single biggest threat to B2B content marketing
All the surveys show the same trend: 90% of marketers plan to spend a lot more on content this year than they did last year. (God knows what the other 10% are planning).
It doesn’t take America’s Next Top Model to tell you that this adds up to a big boatload of content coming our way. As consumers and buyers, we’ll all be targeted by a tidal wave of eBooks, blog posts and infographics. And as marketers, we’ll all be competing against a Mississippi of meaningful material.
This new Slideshare rant is all about this problem — and the only solution to it. I won’t spoil your fun; click away — full-screen mode is advised.
As always, your comments are not just welcome, they’re eagerly awaited and received with a level of gratitude bordering on the unseemly.
There’s a guest post on Hubspot called The Content Marketing Deluge that expands on this piece and addresses the question: aren’t we already in the midst of the Deluge?
And one on Marketing Profs that goes a bit deeper into the Six Principles of Great Content Brands.
This piece went kind of viral on us, so I wrote about the excitement of that ride in this post, Behind the Crap.
And once you’ve read all this and you’re converted… get in touch with that B2B content marketing agency you’ve heard so much about.