Marketing Operations Manager – London

Velocity is looking for a data-driven Marketing Operations Manager to own campaign execution, measurement and reporting for our clients. You will work alongside a creative team of marketing performance experts, account managers, writers, designers and web developers to create scalable processes that ensure best practices in marketing automation, demand generation and account-based marketing.

You will play a hybrid, unique role within the agency; knowledgeable about your clients’ market strategy, but able to translate their goals into effective programs that drive impact and prove return on investment.

Personal profile:

  • First and foremost, we’re looking for someone passionate about marketing trends and technologies in a (preferably) B2B context, always eager to learn about the benefits this brings to our clients.

  • Extremely detail-oriented and methodical with a desire to test, learn and iterate when necessary.

  • Always helpful and collaborative with strong problem-solving skills and self-initiative.

  • Able to manage multiple projects at the same time and disposition to support our ever-changing environment, growing team and client base.

Technical background

  • You have a minimum 2-3 year experience in a marketing operations, automation or performance role.

  • You are proficient with core marketing operations practices such as lead nurturing, lead scoring, A/B testing and campaign reporting.

  • You are knowledgeable and able to articulate industry best practices around demand generation, email marketing, ABM, SEO, web analytics and paid media.

  • You have a minimum 1-year experience with one of the major marketing platforms: Marketo or HubSpot. Certified Expert status on any of these tools is a plus.

  • Advanced knowledge or admin-level experience with a CRM platform, preferably Salesforce, is a plus.

  • You have a strong understanding of marketing campaign reporting and analytics, including mastery of Microsoft Excel.

  • Knowledge of web analytics (like Google Analytics) and advanced visualisation tools (like Tableau) is a plus.

Core responsibilities

  • Assist in the creation and development of successful content marketing programs, with a balanced focus on content implementation through marketing automation tools, measurement and constant optimisation.

  • Management and implementation of automation processes, including hands-on set up of lead scoring models, data segmentations and operational workflows.

  • Execution of complex, behaviour-based campaigns including multi-variate and multi-channel programs.

  • Development and documentation of operational processes and lead workflows to improve overall organisational efficiency for clients.

  • Maintenance of standardised metrics reports on campaign effectiveness with a focus on accurate lead monitoring and pipeline/revenue analysis.

  • Build and develop long-standing relationships with clients through regular communication and advice.

Benefits

  • 25 holiday days pro rata
  • Pension: 5% employer contribution on qualifying earnings
  • Focus on personal development training
  • Life Assurance
  • Lots of soft benefits, inc. sharing lunches, social drinks, hobby interests/ events after work