Marketing Operations Manager – London
Velocity is looking for a data-driven Marketing Operations Manager to own campaign execution, measurement and reporting for our clients. You will work alongside a creative team of marketing performance experts, account managers, writers, designers and web developers to create scalable processes that ensure best practices in marketing automation, demand generation and account-based marketing.
You will play a hybrid, unique role within the agency; knowledgeable about your clients’ market strategy, but able to translate their goals into effective programs that drive impact and prove return on investment.
Personal profile:
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First and foremost, we’re looking for someone passionate about marketing trends and technologies in a (preferably) B2B context, always eager to learn about the benefits this brings to our clients.
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Extremely detail-oriented and methodical with a desire to test, learn and iterate when necessary.
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Always helpful and collaborative with strong problem-solving skills and self-initiative.
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Able to manage multiple projects at the same time and disposition to support our ever-changing environment, growing team and client base.
Technical background
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You have a minimum 2-3 year experience in a marketing operations, automation or performance role.
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You are proficient with core marketing operations practices such as lead nurturing, lead scoring, A/B testing and campaign reporting.
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You are knowledgeable and able to articulate industry best practices around demand generation, email marketing, ABM, SEO, web analytics and paid media.
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You have a minimum 1-year experience with one of the major marketing platforms: Marketo or HubSpot. Certified Expert status on any of these tools is a plus.
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Advanced knowledge or admin-level experience with a CRM platform, preferably Salesforce, is a plus.
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You have a strong understanding of marketing campaign reporting and analytics, including mastery of Microsoft Excel.
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Knowledge of web analytics (like Google Analytics) and advanced visualisation tools (like Tableau) is a plus.
Core responsibilities
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Assist in the creation and development of successful content marketing programs, with a balanced focus on content implementation through marketing automation tools, measurement and constant optimisation.
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Management and implementation of automation processes, including hands-on set up of lead scoring models, data segmentations and operational workflows.
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Execution of complex, behaviour-based campaigns including multi-variate and multi-channel programs.
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Development and documentation of operational processes and lead workflows to improve overall organisational efficiency for clients.
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Maintenance of standardised metrics reports on campaign effectiveness with a focus on accurate lead monitoring and pipeline/revenue analysis.
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Build and develop long-standing relationships with clients through regular communication and advice.
Benefits
- 25 holiday days pro rata
- Pension: 5% employer contribution on qualifying earnings
- Focus on personal development training
- Life Assurance
- Lots of soft benefits, inc. sharing lunches, social drinks, hobby interests/ events after work