Marketing Automation Manager

We’re trying to make B2B marketing more data-driven. We work with smart clients who need a better view of how their marketing and content is really performing. And we’re looking for a data-driven marketing automation manager to own content execution, measurement and reporting for them.

You’d be using tactics like lead nurturing, lead scoring and A/B testing. And you’d work alongside some of the best account managers in the industry to create scalable technical processes that follow best practices in marketing automation, inbound lead generation and account-based marketing.

This isn’t a ‘sit-in-a-corner-with-spreadsheets’ kind of a job. You’ll need to get your clients’ holistic strategy, translate their goals into effective programs and help us drive the right impact and prove return on investment.

Personal profile:

  • First and foremost, we’re looking for someone passionate about marketing automation technologies in a B2B marketing environment, eager to learn about the benefits this brings to our clients. So yeah, this isn’t for everyone.
  • Extremely detail-oriented and methodical with a desire to test, learn and iterate if necessary. (Just enough of a control freak.)
  • Helpful and collaborative with strong problem-solving skills.
  • Able to manage multiple projects at the same time and support our growing team. (We work hard and fast and we care about getting things right.)
  • Passionate about digital marketing and new tech. Unconventional thinking helps.

Responsibilities:

  • Assist in the creation and development of successful content marketing campaigns, with the chops for content implementation through marketing automation tools, performance and optimisation.
  • Management and implementation of automation processes, including hands-on set up of nurturing campaigns, lead scoring models and data segmentation processes.
  • Execution of complex, behaviour-based campaigns including multi-variate and multi-channel programs. The good stuff.
  • Development and documentation of operational processes and lead workflows to improve overall organisational efficiency for clients. We’re comfortable with chaos but we want to minimize it.
  • Maintenance of standardised metrics reports on campaign effectiveness with a focus on accurate lead monitoring and pipeline/revenue analysis.

Technical knowledge:

  • Ideally, you have previous experience in a marketing operations or inbound marketing role in a B2B context. (If you’re new to B2B but fit the bill, do get in touch.)
  • You are proficient in at least one of the main marketing automation platforms (i.e. Marketo, Hubspot, Pardot, Eloqua, etc).
  • You are knowledgable of industry best practices around email marketing, lead nurturing, ABM and A/B testing.
  • You have a strong understanding of marketing campaign reporting and analytics, including mastery of Microsoft Excel
  • Knowledge of CRMs (like Salesforce), web analytics (like Google/Adobe Analytics) and visualisation tools (like Tableau) is a plus.
  • You have basic to intermediate knowledge of HTML and CSS.

Benefits:

  • Holiday – 25 days pro rata
  • Company pension scheme
  • Annual training scheme

If you like the sound of it, don’t wait and get in touch at careers@velocitypartners.com