The perfect direct mail list: just 23 companies
I recently received this letter, offering me a personalised number plate with my last name on it:
The author, one Ray Kessler, needs to get rid of his vanity plate fast. He could sell it through one of the many aggregators out there (what a business: aggregating human vanity)– and give up a huge portion of the revenue; or he could go to the Companies House website, look up all companies with a Kessler in the title (there are 23), and give it a go.
With the big fat image at the top, it’s hard to ignore. The text is short and sweet — two paragraphs. And there’s a strong call to action: he’s selling it for around £10k and a recent sales of a similar plate fetched £34k.
Putting aside the fact that I’d rather put my ring finger in my eye than drive around with a vanity plate, I think this is pretty good direct marketing. Do you?