The perfect direct mail list: just 23 companies
Doug Kessler
23. 12. 2008 | 1 min read
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The author, one Ray Kessler, needs to get rid of his vanity plate fast. He could sell it through one of the many aggregators out there (what a business: aggregating human vanity)– and give up a huge portion of the revenue; or he could go to the Companies House website, look up all companies with a Kessler in the title (there are 23), and give it a go.
With the big fat image at the top, it’s hard to ignore. The text is short and sweet — two paragraphs. And there’s a strong call to action: he’s selling it for around £10k and a recent sales of a similar plate fetched £34k.
Putting aside the fact that I’d rather put my ring finger in my eye than drive around with a vanity plate, I think this is pretty good direct marketing. Do you?
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Comments
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Yeah… Where is that ring?
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Very good – short, direct and on target.
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Thanks Nick. And thanks Halina for finding that ring…
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Might be be a good method, but it didn’t sell. Guess i had better stick my finger in my eye.
Unless of course you have had a conversion.Good wishes
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Oh well. Still excellent marketing.
Sorry about the finger in eye comment.
Just personal taste.(And thanks for letting us know.)
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Halina Kessler