- …I write honestly and openly about myself/my firm in my blog
- …I do this often
- …Other people like what they read and link to it in their blogs
- …Other people’s friends like what other people have written and link to it in their blogs
- …etc
- …All paths lead back to my blog
- …My page rank gets boosted
- …When the sh*t hits the fan and I screw up, or when I do something great, my reputation is insulated by this Google effect
- This only works if what your writing is any good. To perform well in Google, people have to link to you, which means that they have to find you interesting. In short, to be a mouthpiece for your firm, you have to be a good writer.
- This is all based on the rather scary idea that our lives are being cached, big brother style, by Google. So, if you’re going to blog, you’d better do it consistently, and you’d better be honest, open and transparent in all that you blog…. Because if you’re not, the evidence will always be there for all to see, cached.
Enjoyed this article?
Take part in the discussion
Comments
Eminem Berzerk September 7th, 2013
Howdy just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Chrome.
I’m not sure if this is a formatting issue or something to do with
web browser compatibility but I figured I’d post to let you know.
The style and design look great though! Hope you get
the problem fixed soon. Many thanks