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Comments
Mario Rodriguez MetricsConvert January 10th, 2017
Totally agree, mainly with regards to the need of making the difference between writing for ourselves and writing for our audience. It takes a real involvement with their needs and problems.
Doug Kessler January 22nd, 2017
Thanks Mario — that does feel like the essence of the issue!
Fiona Campbell-Howes Greythorne Consulting Ltd October 15th, 2020
OK, I’ll bite 🙂 You asked in your newsletter why this blog (which makes a very important point about writing) only got 114 clicks. I’m going to suggest it’s because there’s a present participle in the headline, which (for reasons I blogged about once here: https://radix-communications.com/no-present-participle-headlines/) makes it sound not-urgent. Plus it’s aimed at B2B writers but they’re secondary in the headline, whereas we know that people like to read things that are about them. So I might re-arrange it as: The B2B writer’s #1 imperative: Honour the audience
Doug Kessler October 19th, 2020
Great points, Fiona. I’m going to do that.
(After checking won’t ruin the SEO juice).
THANKS.
If I knew it was that easy to get free advice from one of the best writers in B2B, I’d have done this long ago. (Um… it is free isn’t it?)