The whole Content Marketing landscape
The book is divided into these sections:I. Content Marketing – There and Back Again
A definition, a short history and the business case.II. Defining Your Content Niche and Strategy
All about finding your own sweet spot. What content you should be creating and why. Why you need subscribers. The role of personas…III. Managing the Content Process
A complete tour of what good process looks like. For every size of company. Editorial calendars, content platforms, a channel plan… the works.IV. Marketing Your Stories
Getting your content seen, heard and shared. Social media, influencers, alternative promotion angles…V. Making Content Work
Measuring your impact and taking your strategy forward. In short, this is the Whole Enchilada with extra black beans and a side of guac. All prepared by the guy who sees more content marketing, knows more content marketers and does more content marketing than anyone else you’ll ever meet. Get the book. Read the book. Follow the advice.Enjoyed this article?
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Comments
Greg Elwell October 28th, 2013
Hey Doug – As you know, I too am blown away by THE MAN IN ORANGE and his damn practical book! It’s given us a fantastic blueprint to help not only our own thinking and marketing, but to help those we serve to change the world.
The other perspective I would share that may not seem so evident, but powerful nonetheless is the involvement of others in your content marketing strategy and promotions.
Joe has said he used over 100 contributors to building the Epic Content Marketing story. So, while it was a solo shot – he got a lot of help from his friends who are experts in their own right – shined the light on them, and just look at what that made possible – for all of us!
Cheers!
Greg
Doug Kessler October 28th, 2013
Thanks Greg.
Great points — and you resisted the temptation to add a link to your (excellent) podcast interview with Joe. So I’ll do it:
http://www.b2binbound.com/episodes/?Author=Greg%20Elwell
Recommended listening.
Nenad November 2nd, 2013
3 more chapters and I’ll be done too. Shame on me it took me so long. Anyway, you made me burst into loud laughter with “you don’t want to get on Joe’s bad side (the temper on that man).” LOL, indeed.