Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
Luke Gain | 24. 05. 2023
7 books for B2B writers, editors and readers
I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).
Doug Kessler | 10. 01. 2023
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
Alanna Alexander | 15. 12. 2022
November 7th, 2009
First of all, i hope your wishes come true about “personal brand coaches” and I’d add in “life coaches” too but that would eliminate half the world’s population so maybe not.
You guys at Velocity are way ahead of me with many of your ideas, so thanks for the more serious “previews” too. I enjoyed your B2B Content Marketing Workbook and agree with your prediction about web video for B2B as
a smart part of the mix.
Since you focused your predictions on 2010, how do you think the economy will influence B2B marketing?
It certainly had an impact this year on budgets. From my first-hand perspective, B2B Marketers, and client-side marketing departments are waking up to the fact that it’s time to wake up. If the pie is smaller, market share is more important than ever.
I am very optimistic about 2010.
November 8th, 2009
Thanks Billy – We’re very positive about 2010, too. In tough times, B2B marketers tend to cut the stuff that doesn’t work (or can’t prove it works), leaving more budget for the stuff that does. That’s why we’re seeing more content marketing, more web video and (we predict) more lead nurturing.
Thanks again for your comments.
November 9th, 2009
I like the post and think a lot of these will come true. As for an additional prediction, I would add to the lead nurturing component in saying that lead management process development will begin to take root in more organizations. Lead nurturing, while a component of lead management cannot stand alone. The overall process is not individual silos, i.e nurturing, but has to be looked at holistically and take into account:
– lead planning
– lead routing
– lead qualification (including scoring)
– lead nurturing
Without looking at the other components that have an affect on lead nurturing, the nurturing programs will fall short.
One other thing to note is that when this process is developed properly (with both marketing and sales involvement) organizations do see the “gap” between the two groups go away. As there is now a process as to how the groups will work together and communicate.
I think 2010 holds great promise for B2B marketers and believe there is no better time to be in this space!
November 9th, 2009
Excellent comment, Carlos. Thanks. Of course, you’re right – Lead Management is a lot more than Lead Nurturing.
November 10th, 2009
1. B2B Blogs will cross the chasm. *blog* will no longer seem like a four letter word to c-level executives. “Where did you hear that…some blogger?” Blogging will gain the definition it deserves – a one to many publishing platform used to engage a community in conversation and demonstrate thought leadership.
2. Try. Measure. Fail. Try Again. It’s okay, content marketing is new. The only way to learn what’s effective is to start. Every vertical market will have its own set of tactics that will work. The leaders that emerge will have overcome the fear of failing by having effective MEASUREMENT tools in place and opening up and being honest and authentic.
November 10th, 2009
Nice ones Jeremy. Thanks!
You’re right, blogs are already making the leap into the mainstream (at least the good ones).
Love the emphasis on experimentation too.