Great Plumbing x Great Persuading = Great ResultsIf either are set to zero, the output is zero.
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Comments
Wanda Coustas Work Your Content October 13th, 2017
Hmmm, never thought of myself as a persuader. But, when compared with a plumber (and I can safely say, I’m no plumber) I would have to accept the mantle of a persuader.
Could there be another category? Because most of what I write ends up being the answers to questions my clients have posed during content coaching sessions – where would those fit – plumber or persuader?
I’d be interested to know what you think?
Doug Kessler October 20th, 2017
Yeah, I’d put that under the Persuader flag. It’s just doing it without pushing sales messages in people’s faces. But I guess I see the role of marketing in general as persuading. Nicely.
Iain cc:halpin November 6th, 2017
Nice post! I’m also a lifelong persuader but I think people sometimes get confused between explaining and persuading. It feels like persuading happens at the front of the sales funnel and explaining comes after…
Iain
Doug Kessler November 9th, 2017
Yeah, it’s hard to come up with a term that encompasses the whole enchilada—and starts with a P.
I like ‘persuaders’ because it exposes the not-so-hidden agenda behind even the most helpful, educational content. But I do agree that not all content is in full persuasion mode all of the time.
Though you could argue that educational content is there to persuade you to follow the best practice discussed…
Henry Cazalet The SMS Works November 24th, 2017
As astute as ever Mr Kessler.
I would like to propose a simple theory as to why we may be drawn towards the plumbing rather than the persuading.
Plumbing is easier.
I take the apprenticeship, put in the hard graft, pass the exams and before you can say flush valve, I’m nurturing my flow with the best of them.
Now the persuaders have a tougher time of it. Their persuasiveness is to a large extent due to an accident of birth. Are you a good writer or not? Can this be taught? Not easily, I would argue.
So loads of us are OK at persuading but very few are superb. Those lucky few get the jam doughnuts, the rest of us, the crumbs.
Doug Kessler November 27th, 2017
I think that’s exactly right, Henry.
Plumbing is concrete; persuading is fuzzy and abstract.
Also, plumbing is the new discipline. The whole market is learning it at the same time.
Maybe that means no one feels too far behind.
color switch google February 13th, 2018
Oh! This article has suggested to me many new ideas. I will embark on doing it. Hope you can continue to contribute your talents in this area. Thank you.
Doug Kessler February 13th, 2018
Ah! This comment has suggested to me that this is comment spam. I will embark on breaking the backlink but retaining the comment as an example to others. Hope you can contribute your talents elsewhere. Thank you.
Manuel Baize Plumbers Midland TX May 10th, 2018
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Doug Kessler May 11th, 2018
Um… Manuel. It’s a metaphor.
But I love your spam so I’m keeping it (changing your domain name so you get no link juice from it).
Get a real job.
(The spamming part. Plumbing is a real job).
Farhan Saeed Offside Technologies December 30th, 2019
nice post great work thanks for sharing
Doug Kessler October 20th, 2017
It’s a great comment, lolnexus. I surely like also because it makes no sense and has a link in it.
Oh, I change the URL to more better reflect so interesting a comment in future for sure!
Keep up the good commenting for all!